When it comes to commercial real estate marketing, it’s important to have strategies in place that will help you maximize visibility and stand out from all the noise. As the CRE market continues to evolve and grow in 2019, we have compiled a list of real estate marketing ideas (online and offline) to help you stay ahead of your competitors in the digital age.
Here are 28 commercial real estate marketing ideas to help you stand out in 2019.
1. Invest in a Professional Website
It is important that you have a strong, professional website that builds a strong first impression, and foundation for your entire business. Your website is absolutely critical to help you gain brand visibility, acquire new prospects, and drive sales and lease-up efforts. Moreover, your ability to reach and attract more potential tenants, brokers and investors (and banks) increasingly hinges on the user experience of the website displayed on their device.
2. Maintain an Active Blog
A real estate blog is a great marketing tool that can have a massive impact for SEO and social media. It’s also a great place to strike up a conversation with your database. Educate your clients with tips and advice, highlight lease transactions, key updates, and discuss relevant real estate and local market news. As an expert in your field, this is your chance to demonstrate your knowledge and position yourself as an authority.
3. Ask for Referrals
It doesn’t get any simpler or more effective than this. Word-of-mouth marketing can help you drive a significant increase in inquiries without having to spend heavily on marketing materials or advertising. The key is to ask.
4. Implement a SEO (Search Engine Optimization) Strategy
Make sure your real estate website ticks off the right boxes in terms of SEO (Search Engine Optimization). An effective SEO strategy can help generate massive “free” traffic from Google and other search engines, and help you generate visibility for targeted keyword terms related to your business. More and more potential tenants and investors are using online searches to research properties, don’t be left out of the game.
5. Publish Market Reports
A valuable real estate marketing idea is to create local market reports for the markets you operate in. Not only is this a great nurturing tool, but it also helps to educate your clients and potential prospects. You should easily be able to do this through your website, and if you can’t, it’s time to invest in a professional website.
6. Make Yourself Easy to Contact
This should be a given, but sadly it’s not. Nothing is worse than making it difficult for clients or prospects get in touch with you. Make sure your contact information is easily accessible on your website, email signature, and marketing materials.
7. Nurture Your Relationships
Real estate is arguably the most relationship-based industry in the world. However, it’s easy to forget to maintain relationships of existing clients when you’re constantly chasing new opportunities. Consistently take time on a weekly, monthly, or quarterly basis to reach out and stay on top of your clients. Share your knowledge, let them access your network, and utilize social media to stay at the forefront of their mind.
8. Track & Report Your Results
A strong real estate website will provide this within its own dashboard. This will help you make better, informed marketing decisions and enable you to understand if your website is having any significant impact. You should be able to easily track all of the data that is coming in an out of your website. If your website is not generating prospects for your company or property, it’s time to revisit and look at why it’s not.
9. Automate Your Property Marketing
Leverage marketing platforms to help better streamline your property marketing activities to save you time. These platforms can help you create a process-oriented approach to greatly reduce production time so you can stay organized and move faster.
10. Get Active on LinkedIn
LinkedIn is a must have platform for professionals to network. Its +500 million user base consists of just about every professional in the commercial real estate, finance, investing, or legal fields you could want to meet, and it offers a powerful engagement platform.
11. Get Professional Photos
One of the most effective ways to create “wow” factor for your properties is by purchasing high-quality professional photographs. Your property’s photos are the crucial first impression and one of the most important marketing investments you make that impact many different touch points.
12. Get Busy On Twitter
Besides publishing updates (tweets), Twitter offers several marketing tools, including the ability to showcase specific content from your site, embed multiple images in a tweet, and even capture email addresses directly from an ad you run on twitter. Use these tools toshare new ideas, events, and property updates with your customers and prospects and to continue growing your network in 2019.
13. Create and Publish High Quality Content
High quality content is one of the most valuable currencies on the Internet today. “Okay” isn’t good enough. You need to produce exceptional, well-written blog posts, informative articles, high quality HD videos, market study PDFs showcasing interesting data, and other educational content that can capture attention from prospects when they visit your website. Good content helps you build an audience, create trust, and allow you to leverage the other distribution tactics listed above as well.
14. Attend Conferences and Professional Events
As a CRE professional you already know that relationships are critical and there are plenty of commercial real estate events bringing people together to discuss shared interests, create new contacts and make deals. Another option to consider is to create your own professional group to gather people interested in real estate, finance or marketing, or join another group if there is one that fits your interests. There may be several meet-ups, offering you the opportunity to network and build connections more easily.
15. Create a Strong Company Presentation
A good presentation can be an incredibly effective way to convey your value propositions and communicate your services to prospective clients. But it needs to be of the highest possible quality if you want to make a lasting impression. Invest in a professionally-produced presentation that is engaging, on target with your audience, and tells a compelling story of why anyone should work with you.
16. Update Your Print Collateral
The quality of the print collateral you send to your clients, says a lot about you as a company. If it’s been some time since you last updated this or you still don’t have professional graphic design for your marketing materials, consider investing in new collateral in 2019, updating any contact information, social media links, website links, and imagery to match your online presentation.
17. Support a Local Charity or Organization
There is nothing more fulfilling than working with a local organization or charity that you feel strongly about. It’s a great way to give back to the community, and it happens to get your name out there and allow you to engage with people in ways that aren’t possible from a strictly business perspective. Make sure to choose an organization that matches both your brand and business goal.
18. Host a Professional Event
Hosted events, like meetups, seminars, or broker events, are always popular. Drawing people from across the spectrum of your industry, giving your properties much needed exposure, and allowing you to meet new people. Hosting a professional event will allow you to engage with people and build relationships in ways you may not be able to otherwise online.
If you have absolutely any questions at all, or are interested in joining our network of countless realtors and brokers, then do not hesitate to contact us at (866) 808-7711 or send us an email at [email protected].
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