5 Ways Text Messaging Can Help Real Estate Agents Increase Sales

Text messaging can boost your conversion to as high as 300%.

Today’s real estate agents are working harder than ever to meet their transaction goals. In order to stay ahead of the competition and reach your targets, you need to find new ways to market to reach buyers and sellers. 

As technology and consumer tendencies continue to evolve, so do the ways in which people communicate with one another. Text messaging is a common form of communication that many people use daily, especially millennials. Because of this, leveraging text messaging as a tool for real estate agents has many benefits that can directly impact your business.

The current and the future of real estate lead conversion is text messaging. In fact, real estate text messaging is proven to be the most effective and low-cost way to reach your audience and nurture your leads. Here’s why:

“ Statistics have shown that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within 3 minutes of being delivered.”

Here are 5 Ways Text Messaging can help Real Estate agents increase sales:

Sending text messages to prospects can boost conversion rates to crazy heights

Sending text messages can boost your conversion to as high as 300%. Why? There is a 98% open rate with text. That is why when you’re following up with your leads, you need to follow this formula

  • You need to Call your lead. (calling within 5 minutes has a higher success rate)
  • Text your lead.
  • Email (set them up on a lead nurturing campaign)

You don’t want to miss any opportunity. Over 60% of buyers said it was important for their agents to send them listings and communication via text messages. Nearly 80% of the Z generation wants you to text them. Millennials and Gen X are not far behind; 65%-69% of those individuals want text. Even baby boomers say that texting is cool. More than half want you to pick up the phone and call them. Now, most of these studies dealt with clients and not prospects. However, Nick Reis, COO, and Co-founder of Agent Elite, genuinely believes that the statistics are true whether it’s a current client or a brand-new lead. With all the robocalls, spam calls, and everything that’s going on nowadays, if the number is not in your phone, we’re just sending it to voicemails. This is why text messaging is essential, especially in today’s real estate market.

The Millennials are into text messaging 

The millennials are entering the market. They are now in the position to purchase homes. In fact, the National Association of Realtors confirmed that they already represent the majority of consumers buying and selling homes. Remember, this group belongs to the social media dominance age, so it’s vital that you connect with them via text, Facebook, Instagram, and other social media messaging platforms. If you want to convert this demographic into leads, texting is the preferred communication channel for these consumers.

People like it more when you text

An average person is 64% more likely to perceive a business in a positive light when they have directly communicated with you. People prefer text marketing. Sending a personalized, casual, and friendly message instead of traditional marketing with sales language allows you to build a personal relationship with the consumer. For example, if you’re hosting an open house event, you can send personalized invitations and record RSVPs. You can also promote open houses that include pictures to visually capture leads. The point is that people respond more positively to text messages. You can utilize these SMS platforms to build awareness, prompt an immediate purchase and cultivate lasting relationships between you and your clients.

Sell and Lease Your Properties Faster

You can reach clients and leads in real time. With a proven 98% open rate and 90% messages opened within minutes of receipt, you are guaranteed that your important marketing and messages are being received and read by your target audience. In addition, you can send SMS with attachments, and images of the property and automate replies to help your prospects and clients decide faster. In fact, according to SMS Marketing Statistics 2022, 98% of adults in the US have access to a mobile device with text messaging services, where over 272 million are smartphone users.

Text Message Marketing

Text Message Marketing

Find new leads and even turn them into customers using keywords 

Did you know that using keywords in text messaging is the most popular SMS marketing strategy today? If you send a message and invite people to text a simple word to receive real estate information, you will get a chance to find new leads and turn them into customers. In your response text, you can include listing information and links to your sales page. You may also include images via MMS, especially for properties that have been remodeled, or simply show clients the best feature of the property you’re selling.

Bottom Line

Text messaging is an extremely powerful way for real estate agents to connect with their customers. You can expect a higher conversion rate because receiving and sending SMS is the most accessible and effective tool for instantly delivering messages to consumers. A large number of your target market prefer text messaging. You can use this strategy to find new leads, reach clients quickly, and cultivate lasting relationships. Text messages are short compared to emails, do not include many links, do not have a lot of images, and most importantly, the call to action is clear and concise.

So for more information about using text messages to convert and engage, all you need to do is reach out to us at www.agentelite.com.

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