Best Real Estate Marketing Tools

Have you ever tried to sell a home with an old-fashion flip book? It’s no fun and usually doesn’t get the job done. The same goes for real estate marketing today. You need to use the latest technology to reach your clients and get them into the best home possible. When it comes to real estate, technology can make a big difference.

So here are some effective tools for real estate agents that can help you sell more homes:

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SEO Optimized Website

Responsive real estate websites

Responsive real estate websites give you a better chance of selling and buying a home. A responsive website is designed to look good on any device, including desktops, laptops, tablets, and phones. This means people visiting your site from any device will get the same experience every time.

This can be very important for real estate agents because it makes it easier for potential buyers to navigate through your website and find out more about you or the properties you have listed for sale. It also improves user experience since everything on the page responds instantly in real-time as soon as someone interacts with it (such as clicking on a link).

Real estate marketing software

Real estate marketing software is a tool that helps you manage your marketing efforts. It’s an essential part of your business because it can help you manage leads, track sales, and keep your team organized.

Real estate marketing software can also be used to automate some tasks involved in running a real estate business. For example, you can use it to post listings on various sites or send out automated emails when potential clients fill out forms on your website.

A presence on social media

Social media is a MUST for connecting with buyers and sellers. For example, social media is an excellent place to start if you’re selling a home and want to get the word out about it. It’s one of the most effective ways to reach prospective buyers and get them interested in your listing.

If you’re looking for a new home, social media can help by making it easier for you to find new listings that match up with what you’re looking for in terms of location, price range, or other criteria like area schools or neighborhood amenities.



Facebook is the world’s largest social networking site, with over 1 billion users. It offers businesses a range of advertising options, including Facebook ads (instant, mobile, and video), social media advertising, sponsored stories, and more.


As the largest video-sharing site, Youtube is a great place to get your message out to the world.

Youtube is different from other social media sites because it’s not just about getting likes and shares. Because videos on Youtube are ranked by engagement, you can use this tool to generate leads and build your brand. In fact, many real estate companies have leveraged their Youtube channel as a lead generation tool.


Instagram is one of the fastest-growing social media platforms. It has over 500 million active users each month, and it’s one of the most effective ways for agents to connect with potential clients on a personal level. Instagram can be used for everything from posting photos of listings or homes for sale to sharing inspirational words of wisdom and stories about your life as a real estate agent.


Pinterest is another powerful social media platform for real estate marketing. It’s a great platform for sharing images, videos, and other content related to your business interests. Pinterest has over 250 million active users each month, making it one of the most popular social media networks today.

Google My Business

Google My Business is a tool that allows you to manage your online presence across Google, including Search, Maps, and more.

It’s especially useful if you’re selling real estate because it can help people find you when searching for your services.

Google My Business lets you create an accurate local business profile that reflects what your customers would expect from a company of your size and type in their area.

It’s free for listing at least 10 locations within a single country (or state or province). If you have more than 10 locations, then there is always an option to add more locations for $20 per year/per location after the first 10 free listings (or $5 for each additional one after that).

Automated email drip campaigns

Email drip campaigns are an excellent way to keep in touch with your clients over time. They’re also great for educating clients about the process of buying or selling a home, and they can be used to remind your clients of upcoming events. Drip campaigns let you write several emails at once, which will automatically be sent out when each email was written and when you want it sent out. This makes it easy for you to stay in touch with your clients without having to remember every piece of information that needs their attention—just set up one drip campaign, and you’re good to go!


MailChimp is one of our favorite tools for sending out email newsletters and alerts. It’s easy to use and has an intuitive interface that makes it simple to send emails without any required coding knowledge. You can also create beautiful HTML email templates with a drag-and-drop editor, which makes creating professional-looking emails a breeze!

Client relationship management (CRM) tools

Client relationship management (CRM) tools are helpful for managing your client relationships. They help you organize your client relationships, keep track of them, and communicate with them.

A good CRM tool will have the following features:

  • Easy to use – Your team shouldn’t have to spend a lot of time learning how to use it before they can start using it effectively.
  • Mobile access – Your agents shouldn’t be stuck in front of their computers while they’re on the go; they should be able to access their data from their phones or tablets.
  • Integration with other software – If you’re using multiple systems throughout your business, make sure each one can connect back into the CRM. You don’t lose any information about a single transaction or lead that comes into your company through another channel like social media marketing or direct mail campaigns (or even door-to-door canvassing).
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Zillow Premier Agent

Zillow Premier Agent is a great tool that will help you market your business, get more leads, and close more sales.

Why it’s good: It’s easy to use, looks great on your website or blog, and has all the features needed to run an effective real estate marketing campaign.

How to use it: You’ll need a .com domain name for your website along with a hosting service. From there, go through the steps on Zillow’s website to create your listing. Once that’s done, go ahead and add some images of homes for sale in your area if possible – this will make a huge difference in the number of clicks through from Google searches.

Content marketing tools

Content marketing tools can help you generate more leads. In fact, one of the best ways to increase your lead generation is through content marketing. Content marketing is a way to create and distribute valuable information that will attract your target audience. You can use these tools in order to build your brand, build trust with your audience, build relationships with your audience, and build authority with your audience.

Blogging tools

If you’re looking for a way to get your blog out there, these are the best tools for doing so:

  • WordPress
  • Medium
  • Blogger
  • Tumblr
  • Squarespace * Weebly * Buzzfeed

Video marketing tools

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Facebook Live

Video marketing tools are a great way to get your brand in front of more clients, and they’re also a good way to showcase your expertise. If you’re in real estate, videos can help you sell more homes by giving potential customers a better idea of what they can expect from their experience with you.

You can use video marketing tools like YouTube and Facebook Live to give people an insider’s look at what it’s like working with you or your company. You could also create instructional videos that teach people how to do things like fix plumbing problems or pick out paint colors for their home renovations.


Canva is one of the most popular tools for creating real estate marketing materials. It’s a free tool that allows you to create stunning designs with just a few clicks of the mouse. Canva is an easy-to-use design tool that allows you to create eye-catching images for social media or print in minutes. You can use their templates or start your own photos and designs from scratch. The best part? It’s free!


Video is one of the most impactful tech tools for agents to have in their toolkits. One of the easiest ways to get started is with Animoto. Animoto is a great tool for anyone needing help making and editing their videos. With its drag-and-drop editor, background music library, and customizable templates, Animoto makes it easy to share professional-looking videos with clients.

Today’s real estate market requires technology to be successful.

For real estate agents, technology is essential to success. Real estate is a competitive business and today’s market requires today’s technology to be successful. The best real estate agents use their tech to:

  • Build a strong brand. Technology helps you build your brand by creating trust and loyalty among your clients, which are key elements of customer satisfaction in any industry (whether you’re selling real estate or running a restaurant). You can make sure that interactions with clients are seamless and productive by using industry-specific software like CRM systems and marketing automation tools. This will allow clients to enjoy the process of buying or selling as much as possible.
  • Save time/money. Technology allows agents who want to get into the field without taking on debt or having to hire staff—which saves both time (in terms of hiring) and money (in terms of overhead costs). Additionally, it allows established but struggling firms that have high costs associated with running an office, such as rent or utilities, to compete against larger firms without feeling overwhelmed by debt.

Bottom Line

There are many tools in today’s real estate marketing toolkit. These tools help you run your business more efficiently and effectively, enabling you to spend more time building relationships with clients and less time on administrative tasks. The right combination of these tools will enable you to grow your business, increase leads and sales, and make it easier for agents to work together as a team.

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