Pay-Per-Click (PPC) ads, also know as cost-per-click (CPC), are one of the most cost-effective forms of lead generation in real estate. Today we’re going to be going over what exactly these types of ads are and why they can be very useful to you and your business. What is Pay-Per-Click? Essentially, PPC ads are you paying per person  for clicks on your ads. Typically these are the ads that show up at the top of search engine results. These are also known as search ads. Typically they are the first 3-4 websites on the top of the search engines. Sometimes they

Saved Searches and Long-Tail Keywords

Every real estate agent needs a steady flow of new clients to grow their business. Prospective home buyers are always out there, attracting them to your business can be incredibly challenging. Real Estate is a competitive industry and you can be sure that other agents in your area are also using SEO to reach potential buyers and sellers. What this means, is that in order to succeed, you need to create a unique strategy and make your business stand out. The best way to do this is by identifying and creating content around long-tail keywords that are related to real

Framed-In vs. Integrated IDX

IDX (Internet Data Exchange) is the exchange of data between an MLS and a real estate website. In many instances, “IDX” is used to refer to a specific technology or solution for achieving that data exchange. IDX solution crawls an MLS database, gathers listing data, and then puts that listing data in a searchable format. With an IDX-powered website, visitors can search an MLS on your turf, which means they won’t need to go to a national listings site like Trulia, Zillow, or Realtor.com to learn more about a property: you’ll have everything they’re looking for! Framed-In IDX An iframe,

18 Strong Real Estate Marketing Tips

When it comes to commercial real estate marketing, it’s important to have strategies in place that will help you maximize visibility and stand out from all the noise.  As the CRE market continues to evolve and grow in 2019, we have compiled a list of real estate marketing ideas (online and offline) to help you stay ahead of your competitors in the digital age. Here are 28 commercial real estate marketing ideas to help you stand out in 2019. 1. Invest in a Professional Website It is important that you have a strong, professional website that builds a strong first impression, and foundation

3 Summer Real Estate Marketing Ideas

With Summer’s long days and lack of school commitments for families, it is the peak of the seasons for your real estate marketing. Competition is at its highest, however with the tips listed below you will be prepared to dominate your competitors.  There are numerous opportunities to connect with past and future clients in creative ways during this season to help you stand out. Summer Community Events Being involved in the community is favorable for establishing yourself as a local authority. If you’re located on the coast, maybe organize a beach clean up or throw a 4th of July gathering.