What good is a website if nobody sees it?

Have you ever heard the philosophical question, “If a tree falls in the forest and there’s nobody there to hear it, does it make a sound?” People have debated this question for centuries, but here’ a better question for all of you Real Estate Agents and Brokers out there: “If you have a gorgeous, professionally designed website and no one ever clicks on it, do you sell any houses?” That’s a simple one. The answer is “No.”

So what do you do if you have a beautifully designed website and need to ensure that people are actually clicking on it? The answer to that one is also simple: Search Engine Optimization. Simple to say, difficult to do, especially without the specialized knowledge and years of experience that the best developers and web designers have. Perhaps you have heard of SEO, perhaps you’ve read up on it, but if you want to ensure that your site has the best SEO available, you need to take a multi-pronged approach.

  • High-quality, high word count content: It’s not enough to have pretty pictures and expert design on your web pages. You must also ensure that there is sufficient content on each page, usually more than 300 words per page. This content must be original and must contain the keywords and phrases that are so important in predicting how potential clients will search for real estate services.
  • Alt tags and titles: SEO is more than just the main content on the page. On the backend side, each page, each image, and each element must be optimized with the correct content and the correct combination of keywords in order to make it easier for the search engines to find and identify the topics on your website.
  • Links to high page authority sites ensure that there is a “conversation” of sorts between your website and the most trusted sites on the Internet. This combination of links, both outbound and inbound, will help increase the authority of your own page as it is recognized by these other, high authority sites.
  • Long-tail keyword search optimization: When people search for products or services on the web, they often talk in longer phrases that describe what they are looking for. Individual keywords bring a huge number of results. Long-tail keywords, these longer phrases, can help to narrow the field and make your website stand out as one of the first search options.

All of these necessary elements are important when ensuring that you have the best possible search engine optimization plan in place. But when you are out working with clients, attending home inspections and closings, and networking with colleagues, how do you learn to implement all of the technical aspects of web development and SEO? The good news is, you don’t have to. With Agent Elite’s SEO Page Enhancement package, your low monthly rate ensures the best in Search Engine Optimization both now and on an ongoing basis. Remember, as you continue to improve your SEO, your page rank will increase over time. Which means your business and lead gen will grow as well! Contact us today to get your website seen!

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