TikTok is no longer just a platform for dance trends and viral challenges. It’s a powerful marketing tool—especially for real estate agents who want to attract buyers, showcase properties, and build a strong brand. With TikTok’s unmatched engagement rates and creative tools, realtors can reach potential clients like never before. Here’s how to leverage TikTok for real estate marketing and generate real leads.

1. Pick a Real Estate Niche

Don’t just post random videos. Specialize. TikTok rewards creators who consistently target a specific audience.

• First-time homebuyers?
• Luxury real estate?
• Fix-and-flip investing?
• FSBO (For Sale by Owner) sellers?

Find your niche, answer common questions, and create content that speaks directly to your ideal clients. Real estate influencers like Kevin Blair have found success by narrowing their focus and consistently providing value.

2. Engage Like a Pro

TikTok thrives on interaction. If you just post and ghost, your videos won’t perform well. Engage with your audience:

• Reply to comments.
• Use TikTok’s “reply with video” feature to answer questions.
• Duet and Stitch trending real estate content.
• Host Q&A sessions.

The more engagement, the more TikTok pushes your content to new viewers. Agents like @avivarealestate have built strong followings by consistently responding to comments and creating conversations.

3. Create Attention-Grabbing Videos

TikTok is all about short, engaging videos. Your content should:

• Hook viewers in the first 3 seconds. Use text overlays, bold statements, or exciting visuals.
• Be concise. Aim for 15 to 30 seconds.
• Use high-quality visuals. Showcase stunning properties and interior details.
• Add trending sounds and music. TikTok trends drive visibility.

4. Use the Right Hashtags

Hashtags help TikTok categorize your content and show it to the right audience. Use:

• #realestate
• #homebuying
• #realestatetips
• #dreamhome
• #househunting

Mix broad and niche hashtags to maximize reach.

5. Ride the Trend Wave

TikTok’s trends change fast. Stay updated and incorporate viral sounds, challenges, and effects into your real estate content.

• Market updates? Use a trending sound.
• Property tours? Add a popular voiceover or challenge format.
• Real estate myths? Debunk them with humor and trending audio.

Agents like Tatiana Londono use trending formats to make complex topics easy and engaging.

6. Show Off Listings Creatively

Forget boring listing videos. TikTok demands creativity:

• Time-lapse home tours. Speed up walkthroughs for quick, engaging content.
• POV videos. “Imagine waking up in this dream home…”
• Behind-the-scenes footage. Show what goes into closing a deal.
• Before-and-after transformations. Especially for flipped homes.

7. Optimize for TikTok’s Algorithm

TikTok’s algorithm favors:

• High watch time (keep people watching till the end).
• Strong engagement (comments, likes, shares, duets).
• Consistency (post regularly, ideally 3-5 times per week).

Study what works by analyzing your TikTok analytics and adjusting your content strategy.

8. Drive Traffic to Your Website

TikTok is great for exposure, but don’t let leads stop there. Always add a call-to-action (CTA):

• “Click the link in my bio to see new listings.”
• “DM me ‘homebuyer’ for my free guide.”
• “Follow for daily real estate tips.”

9. Repurpose Content Across Platforms

Maximize reach by sharing TikTok videos on Instagram Reels, Facebook, and YouTube Shorts. Cross-posting saves time and attracts new audiences.

10. Use TikTok’s Marketing Tools

Leverage TikTok’s built-in tools to boost your content

:

• TikTok Ads to target potential buyers.
• Live Streams to answer questions in real-time.
• Collabs with Influencers to expand your reach.

Top 5 Real Estate Influencers on TikTok and How They Attract Millions of Followers

1. Tatiana Londono

TikTok: @tatlondono | 2.5M Followers, 38M Likes

Why She’s Great:
Tatiana’s ability to blend real estate with humor and personal life makes her content highly relatable. She educates her audience about saving money and investing while keeping it entertaining, such as comparing luxury items and offering tips that apply to both real estate and everyday life. Her engaging storytelling, like discussing financial challenges and how real estate investing helped, builds strong connections with her viewers.
Key Tip: Diversifying content beyond just real estate topics brings in new followers, who may later become clients.

2. Mary Bonnet

TikTok:  @themarybonnet | 487.5K Followers, 8.1M Likes

Why She’s Great:
The Mary Bonnet’s TikTok presence is a perfect example of how to use creativity and authenticity to connect with an audience. Her content offers a mix of real estate tips and lifestyle, creating an approachable and relatable vibe. Her videos highlight the ins and outs of real estate in a way that feels real and personal, which builds trust with her followers. By offering actionable advice in a casual yet informative style, she stands out in the real estate space. Her ability to mix humor, practical tips, and a touch of personality makes her content engaging and shareable, making her one of the best in the business.
Key Tip: Leverage a mix of valuable insights and personality to build trust and engagement with your audience.

3. Madison Sutton

TikTok: @madisonsutton | 98.5k Followers, 1.9M Likes

Why She’s Great:
Madison’s success story is a testament to the power of TikTok for real estate. She initially posted apartment tours and now generates all her business from TikTok. She focuses on the experience of real estate in NYC, while also sharing relatable content on dating and career advice. This diverse range of topics attracts people from different backgrounds, increasing her chances of converting them into clients.
Key Tip: Mixing in content outside of your niche helps capture the attention of a wider audience.

4. Cash Jordan

TikTok: @cash.jordan | 658k Followers, 19.9M Likes

Why He’s Great:
Cash combines his expertise in NYC real estate with a fun, engaging approach. He showcases unique properties, including budget penthouses and bizarre layouts, often with a quirky twist. His ability to highlight unusual aspects of apartments keeps viewers hooked, and his tips for renters further enhance his credibility.
Key Tip: Focused, snappy content showcasing unique features of properties works well to hold viewers’ attention.

5. Stevie Soucie

TikTok: @steviesoucie | 97k Followers, 2.4M Likes

 Why She’s Great:
Stevie stands out by offering coaching tips to fellow real estate agents, as well as homebuyer advice. She strikes a balance between providing valuable educational content and keeping it fun, which is crucial on a platform like TikTok. Her videos are often targeted at young agents and women in the real estate space, appealing to niche audiences.
Key Tip: Tailoring content to a specific group (e.g., young agents or women) can help build a loyal and engaged following.

These realtors excel because they combine educational content with entertainment, share personal stories, and engage their audience with relatable and highly shareable videos. They understand TikTok’s format and audience, making them experts at using the platform to grow their businesses.

How to Set Up TikTok for First-Time Users: A Step-by-Step Guide

If you’re new to TikTok, setting up your account and optimizing it for real estate marketing is simple. Follow these steps to get started.

1. Download the TikTok App

• Go to the App Store (iPhone) or Google Play Store (Android).
  
• Search for TikTok and tap Download or Install.
  
• Once installed, open the app.
  

2. Create an Account

• Tap Sign Up on the home screen.
  
• Choose one of the following sign-up options:
  
  • Phone number
    
  • Email address
    
  • Facebook or Google account
    
• Follow the prompts to verify your account and set up your password.
  

3. Choose a Username

Your username should reflect your real estate brand. Consider:

• Using your name plus “realestate” (e.g., JohnDoeRealEstate).
  
• Including your location if you focus on a specific area (e.g., LAHomesBySarah).
  
• Keeping it simple, easy to spell, and memorable.
  
• TikTok allows you to change your username later if needed.
  

4. Set Up Your Profile

• Tap Profile at the bottom right of the screen.
  
• Tap Edit Profile to update the following:
  
  • Profile picture – Use a professional headshot or brand logo.
    
  • Bio – A short, clear description of what you do (e.g., “Helping first-time buyers find their dream home. DM for listings.”).
    
  • Link – Add a link to your website, landing page, or another social media profile.
    

5. Explore TikTok’s Interface

Before posting, spend time learning how the app works:

• Home Screen: Features two feeds:
  
  • Following – Content from accounts you follow.
    
  • For You – Personalized recommendations based on your activity.
    
• Discover: Browse trending hashtags, challenges, and sounds.
  
• Inbox: See comments, likes, and direct messages.
  
• Profile: Your videos and account settings.
  

6. Engage with Content

• Follow other real estate agents and professionals.
  
• Like, comment, and share videos to understand TikTok’s engagement culture.
  
• Watch trending real estate content to get inspiration for your own videos.
  

7. Start Creating Content

Once comfortable, begin posting videos:

1. Tap the Create button at the bottom of the screen.
   
2. Record a new video or upload an existing one.
   
3. Edit using TikTok’s tools:
   
   • Text overlays
     
   • Filters and effects
     
   • Trending music or sounds
     
4. Add relevant hashtags like #realestate, #homebuying, and #luxuryhomes.
   
5. Post your video and engage with comments.
   

8. Optimize for TikTok’s Algorithm

• Post consistently (two to three times per week).
  
• Use trending sounds and effects to boost visibility.
  
• Reply to comments and engage with other users.
  
• Analyze performance under the Analytics tab (available for Business accounts).
  

9. Convert Viewers into Leads

• Use call-to-action phrases in your videos (e.g., “DM me for listings”).
  
• Direct viewers to your website link in your bio.
  
• Offer valuable insights, such as home-buying tips and market trends, to attract engagement.
  

By following these steps, you’ll set up a professional TikTok presence that helps attract leads, showcase properties, and grow your real estate brand.

Bottom Line

Real estate agents who embrace TikTok can generate leads, build authority, and close more deals. The key? Be consistent, provide value, and engage with your audience. If top real estate influencers are making it work, so can you.

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