1. 97% of time spent on all social media is spent on Facebook
  2. There are more than 1 Billion members on Facebook
  3. Americans spend more time on Facebook than they do on any other U.S. website
  4. The Average user has 130 friends and likes 80 pages
  5. 53% of adults on social network follow a brand and their posts
  6. 56% of consumers say they are more likely to recommend a brand after following their page
  7. 36% of social media users post or share brand-related content
  8. 3.5 billion pieces of content are shared every week on Facebook
  9. 1 in 3 small businesses are now on social media
  10. 42% of marketers say Facebook is important to their business
  11. 62% of marketers claim social media became vital in marketing campaigns within the last 6 months
  12. The importance of Facebook to businesses has increased by 75% in the last 3 years
  13. 51% of Facebook users and 64% of Twitter users are more likely to buy from brands they follow
  14. Agents are heavily encouraged by the National Association of Realtors to take advantage of the ability of social media
  15. Only 18% of realtors are taking advantage of this opportunity to generate business on Facebook

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