Discover the most popular real estate trends to watch for in 2023.
Real estate marketing is constantly evolving, and if you don’t keep up with the latest industry trends, you could miss out on many potential clients. Fortunately, there are plenty of new ways to market your property and stand out from the competition. We’ve compiled some of our favorite real estate marketing trends below:
Content Marketing
Real estate agents are using content marketing to reach out to their audience and grow their businesses. Content marketing is all about providing valuable information to your customers. This can be anything from blog posts, videos, photos, and more. The goal is to provide something people enjoy reading and sharing with others.
Content marketing is an excellent way to get your name out there, especially if you’re new to the industry or struggling with referrals from past clients. Your content should be helpful and unique enough that people will want to share it with others on social media sites such as Facebook and Twitter. With so many blogs on these websites already, yours has to stand out if you want people to view it as something worth sharing with their friends or family members who need services like yours!
Social Listening
Real estate agents have always needed to be aware of what’s happening in their local markets, but now they need to be aware of what’s happening beyond those borders. The real estate agent who knows what’s going on in the world can use that knowledge to attract buyers and sellers.
Social media listening tools allow real estate agents to take advantage of this trend by monitoring conversations about their local market as well as specific properties or neighborhoods. You can use these tools to provide valuable insights into what people are saying about your listings. This can help you act quickly on problems such as complaints from neighbors, or you may want to respond to positive mentions by people who like your real estate.
eSignature
Electronic signatures have been around for decades, but it has only recently been recognized as a legal form of signature. As more and more transactions take place online and over email, there are many situations where an e-signature is appropriate.
Here are some examples:
Real estate sales contracts can now be signed electronically and sent back to the seller or broker. This saves time and money by eliminating the need to print out, sign, scan, and email documents back and forth. It also prevents any confusion about whether or not a document was signed.
Real estate agents often email clients important information about their home sale or purchase, such as when they will close on the property or how much money they will receive from the sale. Both parties can digitally sign these documents with ease using eSignature software like DocuSign or Adobe Sign.*
Geo-Fencing
Geo-fencing is a technology that allows businesses to send messages to customers when they are near the business’s location. In this way, businesses can target customers who are already interested in their products or services and offer them special offers or discounts that may be of interest to them at that moment.
Real estate agents can use geo-fencing to alert potential clients about available properties in their target area when they are nearby. This can help you close more deals and increase your sales revenue overall.
Local Targeting
Local targeting is a type of retargeting. It’s a way to reach potential customers in their local area, and it can help you boost your local SEO.
For example, if someone searches for “real estate agent near me” on Google, you could set up a campaign to show ads for your services whenever someone who has visited your website is searching again using the same keywords. That way, you can reach potential customers looking for information about real estate in their area without having to pay for them on an ad network like Facebook or Google AdWords.
Single Property Websites
Single property websites are a great way to showcase your listings and get them in front of prospective buyers. With a single property website, you can share photos, videos, walkthroughs, and more with potential buyers.
With this website, you can set up tours and allow people to book them right through the site. You also can have one page that pulls in all of your properties so interested parties can easily search by location or price range.
The best part is that they’re easy to build and maintain. All you need is a compatible platform like WordPress or Wix, and you can build it yourself or hire someone like Agent Elite to do it for you.
Leverage Virtual Staging
Virtual Staging is a new trend in real estate marketing that can help you to show your property in its best light. It helps you sell your property faster and helps buyers who are not physically present at the property. This method involves using professional photographers and videographers, who will take pictures of your home and post them on websites like Zillow or Trulia, where potential buyers can see them. The best part about this method is that it allows you to showcase multiple rooms at once, so buyers do not have to walk through each room individually while visiting a house.
Drone/Aerial Photography for a Birds View
Drone photography is a great way to show your property in its best light. It’s also a great way to show the scale of your property, which will help potential buyers imagine themselves living there. If you have a large lot or an open-concept layout, aerial photography can give you an edge over other properties on the market.
3D Virtual Tours for Interactive Viewings
COVID has made virtual tours a popular alternative to open houses. 3D virtual tours allow buyers from anywhere in the world to experience the flow and layout of a property and get a sense of its size. In other words, they help provide an interactive view of a listing, almost as if the prospective buyer was attending a physical walk-through.
If you want to showcase your property in the best possible light, then 3D virtual tours might be the answer. They can help generate more traffic and leads and sell properties.
Virtual Reality (VR) is an interactive way for people to experience something that isn’t present in their environment. VR takes viewers on a journey with 360-degree views of virtual worlds. The viewer can look up, down, and all around them — it’s like being there!
Social Media to Boost Engagement.
Social media is an essential part of your marketing strategy. It’s free, easy to use, and can help you connect with potential clients in new ways.
Here’s how to use social media for real estate agents:
1. Create a Facebook page. Facebook is the world’s most popular social media site, so it makes sense that you should have a presence there. You can post links to your website, share photos and videos of homes you have listed, and keep your followers updated on new listings as they come up.
2. Create a LinkedIn profile. While LinkedIn isn’t as popular as Facebook, it has 400 million users worldwide. In addition to connecting with other professionals in their field, including real estate agents looking for leads or clients.
If you’re not using LinkedIn yet, it may be worth creating an account and taking advantage of its powerful search engine optimization capabilities so people can find you when searching for real estate agents in their area.
3. Create a Twitter account and start tweeting! Twitter may be best known for celebrities tweeting about their latest projects or political blunders. Still, it’s also an excellent way to connect with potential clients (or anyone else) who might be interested in what you have to say about real estate or other related topics.
SMS marketing
SMS marketing for Real estate agents has become very popular. It is one of the most effective ways to reach your clients and potential customers. It is also a great way to promote your listings and generate leads. With the advent of smartphones, SMS marketing has become an essential tool in real estate marketing strategy.
Why use SMS Marketing?
- Increase visibility: SMS messages are delivered instantly and directly to the phone of your customer or prospect. You can even send them at night or on weekends when most people are not working. This allows you to reach your audience even when they are not online and increase your visibility in their minds as well as on their phones.
- Save time: Instead of spending hours writing emails or making phone calls, you only need to write a few lines and send them out through text message. This saves a lot of time that can be used in other useful activities like showing houses or closing deals on properties that are already under contract!
Facebook Ads
Facebook ads have an audience as big as Google’s, but they’re much less obvious. You can use them to target the right people in your niche, generate leads, offer special promotions, or even get people to subscribe to your newsletter.
Facebook Ads lets you target users based on their interests, demographics, and other details that Facebook knows about their profiles. The more specific you can be when ad targeting, the better you have to get responses from people who are genuinely interested in what you’re selling!
Don’t ignore the trends.
As an experienced real estate agent, you know that trends are a great way to learn about what’s happening in your industry. They can also be an excellent way to stay ahead of the curve and find new ways to do things. That’s why it’s important to keep up with the latest trends: so you can stay relevant and competitive!
Final Thoughts
We’re excited to see how this list can be applied to real estate marketing and what new trends will emerge. We hope you found these insights helpful as you consider your options for making your next move in real estate.
