What questions should you ask yourself in order to begin or refine your marketing plan?

Begin or refine your marketing plan

Remember when marketing for a real estate agent conjured visions of shopping cart ads, bus benches, and, if you were really a big wheel, billboards? When a good flier and a really nice business card could get you a long way?

For many real estate agents and brokers, marketing can feel like an endless cycle of chasing the new “latest and greatest” marketing ideas. After all, you probably got into real estate because you love people and you love homes, not because you wanted to spend all of your time researching demographics, new technologies, and current techniques, not to mention mobile load times and app development.

And now your phone is blowing up with marketers, your email inbox is full of “new” ideas, and your Facebook feed is probably full of so-called “experts” and their webinars that promise a lot and deliver very little. And even if you find a marketing scheme that seems promising, it requires hours of content creation and technical glitches before you finally have something presentable, not to mention the cost involved every time you start up the latest marketing “solution.”

Stop. Breathe. Take a minute and try to re-focus. The latest and greatest marketing doesn’t mean anything if you’re not asking the right questions. Questions that can help you define the message you want to get out there and the type of client you are looking to attract. Here are five questions to ask yourself before you begin or refine your marketing plan.

  1. What is your real estate business’s unique value proposition?

What makes you different from all of the other agents out there? If you can’t define this, that is your first step before you create another piece of content. The best marketing in the world won’t help grow your business if you don’t have something of value to say.

  1. How much of your marketing budget are you spending online vs. offline?

Print advertising has become statistically far less effective as print resources continue to decline in market share. Yet many of us continue to sign up for the same advertising resources year after year without really finding out what the readership numbers are for that resource. In fact, right now there is tremendous growth in online readership with a lag in online advertising. That represents a vacuum in the online world that your business should be taking advantage of.

  1. How can the 80/20 rule help with marketing?

You know the 80/20 rule. 80% of your business comes from 20% of your effort. So it’s important to ensure that you are spending your time on the things that really work for your business. That means that, while you are the last word when it comes to what you offer potential clients and the types of clients you are trying to focus on, it probably doesn’t make sense for you to spend all of your time trying to figure out how create landing pages or the ins and outs of IDX. Your strength lies in the vision and the client services that you provide better than anyone else.

So who can you call on to put your vision into operation? With Agent Elite products and services,

the technical aspects of great web design, SEO, and everything you need to begin or refine your marketing plan is already done for you. And what’s more, paid advertising is included in your low monthly cost, ensuring that you not only have beautiful web design, but that you get lots of eyes on those beautiful pages! So get back to what you do best–taking care of clients–and let the marketing experts at Agent Elite take care of the rest. Contact us TODAY.

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