If you are trying to build a real estate business, you may have read one of the popular how-to books that purport to tell you how to create your business and be a success. And you may have been surprised (and a little appalled) to see the advice in those pages. Most of the authors sound like they are straight out of the age of gold blazers and glamour shots. What does a Real Estate Agent need to build a business :
- Cold Call: block out three hours a day to call strangers and ask them if they might want to sell their home. Or better yet, call all of your friends and relations and all of THEIR friends and relations and ask them if they want to buy or sell a home or if they know anyone who wants to buy or sell a home.
- Door Knocking: block out three hours a day to walk through neighborhoods and knock on people’s doors to ask them if they might want to sell their home. When they say no, ask them if they know anyone else who might want to sell their home.
- Lather, rinse, repeat.
What no one tells you when you are studying for the real estate license is that real estate is less about selling and more about lead gen. If you don’t have any clients, you don’t have any sales. And yet, many brokerages are far behind when it comes to the kind of technology that would really make a difference in their agents (and their) bottom lines.
So what kinds of technology can make a difference?
- Beautifully designed WordPress websites: a professionally designed website on the popular and effective WordPress platform offers the style and functionality that ensures the potential buyers and sellers see you as a trusted and successful real estate professional. Great design and great content create a sense of security in potential clients, and convert them into lifelong clients.
- IDX integration: Why let potential clients spend time on real estate portals full of other agents? By offering on-site IDX integration, you ensure that your clients and potential clients spend more time with you, your brand, and your communications. That translates into more conversions and more sales.
- Mobile optimization: Did you know that more than one-third of homebuyers start or conduct their searches on mobile devices like smartphones or tablets? And that number is growing every day. And search engines like Google have recently made mobile optimization a cornerstone when determining their evaluation of a website and it’s usefulness. That means you must have a mobile-optimized page in order to ensure that potential clients can find and use your website.
In order to ensure that you have a website that gets results and converts those web-surfers to lifelong clients; you need an expert in online media and marketing. That’s where Agent Elite, Inc. comes in. Our Hosted Agent and Hosted Broker Website Packages ensure that the image you project through your website shows you to your best advantage.
Rest easy knowing that potential clients can go to your website and have a seamless, professionally managed experience without tech glitches and regardless of what device they are using.
There is nothing more important to your brand than professionalism and results. Let Agent Elite ensure that your website conveys those important qualities every time you share your page and every time a potential client clicks onto your page.
Striving for excellence. It’s what you do every day, and what we do for you. Contact us now
Read More
The Real Estate Agent’s Guide to Social Media Marketing:
Complete Guide to Personal Branding for Real Estate Agents:
YOUR GUIDE TO BECOMING THE GO-TO REAL ESTATE AGENT IN YOUR FARM:
