Generating real estate leads is hard. But if you’re in this business, it’s non-negotiable. You don’t get sales without leads. You don’t build trust without visibility. And you don’t scale without systems.
This guide lays out what’s working now in 2025. It’s practical, tested, and easy to execute.
Start With Local SEO
Local SEO brings in leads searching for an agent right now.
Here’s what works:
- Use keywords like “homes for sale in [city]” or “top realtor in [area]”
- Optimize your Google Business Profile and get reviews
- Blog weekly about local neighborhoods, events, or market stats
Tool tip: Use Agent Elite’s Local Presence Page to drive hyperlocal traffic from ads or organic posts straight into your funnel.
Build a Lead Capture Website
Your website should:
- Look clean and load fast on mobile
- Build trust with testimonials, listings, and photos
- Capture leads using forms and chat widgets
Add a popup offering a free home value report or buyer checklist.
Tool tip: Agent Elite’s Design Studio helps maintain brand control and brand awareness.
Use Lead Magnets That Convert
Lead magnets work because they offer value in exchange for email addresses.
Ideas:
- “10 Mistakes Sellers Make Before Listing”
- “First-Time Buyer’s Guide”
- “Should I Buy or Rent in [City]?”
Gate them with a simple form. Use automation to follow up with a 3 to 5 email drip sequence.
Automate With Action Plans
Time is money. Automate follow-up using structured workflows.
What to do:
- Segment buyers, sellers, investors
- Use different email and text sequences for each
- Automate appointment reminders and check-ins
Tool tip: Drive leads into Agent Elite’s 90-Day Action Plan to automate nurturing and keep your name top of mind.
Run Paid Ads (Smartly)
Paid ads can generate leads fast, if done right.
Try:
- Google PPC for “buy a home in [your city]”
- Facebook Lead Ads targeting local zip codes
- Instagram Reels ads featuring local listings
Use landing pages instead of your homepage. Keep your message focused. Offer something in exchange for a click.
Nurture With Email Marketing
Email still works—especially for follow-up.
Steps:
- Send a weekly email with listings, local updates, and market tips
- Segment lists based on lead type and timeline
- Set up behavior-based follow-ups
Add video to your emails for higher open and click rates. Keep your calls to action simple.
Own Social Media
Use social media to stay visible and build trust.
Do this:
- Post listings, behind-the-scenes clips, tips, and wins
- Go live weekly with Q&A or market updates
- Comment in local Facebook Groups and offer helpful answers
Schedule content in advance. Respond to DMs and comments. Show your face often.
Use retargeting ads to stay in front of past visitors and leads.
Host Live or Virtual Events
People still want real human connections.
Try:
- Buyer/seller webinars
- Local market explainer Zoom calls
- In-person meet-and-greets or community Q&As
Use these to collect contact info, then follow up fast. Events build trust and give you a reason to reach out again.
Convert Leads Strategically
You can buy real estate leads from platforms but it’s not the list that matters. What drives results is how quickly and consistently you engage, follow up, and nurture those leads into conversations and appointments.
Use a CRM to automate your outreach, personalize your messaging, and track performance. Conversion happens through relationships, not just data.
Use Video Content Everywhere
Video builds trust faster than text.
Record:
- Listing tours
- Market updates
- Quick tips for buyers and sellers
Post on Instagram, TikTok, and YouTube. Keep most videos under 90 seconds. Add captions. Use tools like CapCut to edit fast.
Repurpose these videos for email, ads, and landing pages.
Tap Your Sphere of Influence
Don’t overlook people you already know.
- Send monthly updates to your contact list
- Ask past clients for referrals
- Drop personal notes, birthday messages, or small gifts
Make it easy to refer you. Share a Google review link or pre-written intro message they can send their friends.
Target FSBOs and Expired Listings
These sellers need help—and many are open to talking.
Send:
- A short, empathetic letter or postcard
- A free home value estimate
- A no-strings consultation offer
Don’t hard sell. Show them what went wrong and how you can fix it.
Partner With Local Businesses
Build your referral engine.
Team up with:
- Mortgage brokers
- Insurance agents
- Divorce or probate attorneys
- Contractors and stagers
Trade referrals. Create joint events or webinars. Share social posts. Be consistent.
Use Direct Mail With a Digital Hook
Direct mail still gets attention, especially if personalized.
Send:
- Market updates
- Just sold announcements
- Invitations to events or webinars
Include a QR code linking to a landing page or lead magnet. Keep your design clean and your message short.
Design Studio helps you easily create postcards, listing flyers, brochures, and other marketing materials that stay on brand and ready to print or share.
Use a CRM or Lose Leads
No matter how many leads you generate, they’re worthless if you can’t track them.
Choose a CRM that:
- Segments contacts
- Automates emails and texts
- Logs calls and notes
Use task reminders. Set up drip campaigns. Follow up until they buy, die, or unsubscribe.
Get Media Coverage or Do Guest Posts
Local press builds instant credibility.
Reach out to:
- Local blogs
- Chamber of commerce websites
- Real estate podcasts
- Local lifestyle magazines
Pitch a story, guest post, or tip list. Share your features on social. Add a “featured in” section on your site.
Bottom Line
Real estate leads won’t magically appear. You have to work for them. But you don’t have to do it all. Pick a few strategies. Stick with them. Test and improve.
Use Agent Elite’s tools for automation, landing pages, and design. Build your authority with video and local SEO. Capture attention with ads and emails. Follow up like it’s your job, because it is.
Focus on building relationships, providing value, and following up. That’s how top agents stay booked with business year-round.
