The Complete Guide To Keywords & Keyphrases

Keywords are the way that we find information on the web. Just as every book has a title and every movie has a tagline, search engines associate every website with certain words or phrases (also called keyphrases) that serve as its brief description. You can get good at finding keywords by reading this article!

Seo Keywords
SEO Keywords

What are keywords?

Keywords are the words and phrases people type into search engines to find what they’re looking for. For example, if you’re a book author who has written a guide on how to raise chickens in a city, your target audience will probably type “how to raise chickens” into Google. Keywords are also called keyphrases or search terms—they all refer to the same thing: words or phrases that describe something specific.

If your book is titled How to Raise Chickens in Your Backyard: A Guide for City Dwellers Who Want Fresh Eggs Daily without the Hassle of a Coop or Crowing Rooster and Other Things You Didn’t Know About Raising Chickens Until Now, then you may want to consider using these main keyword phrases separately in your overall keyword strategy.

Where do I find good keywords?

As a writer, you always look for ways to improve your craft. If you still need to do keyword research as part of your content marketing strategy, it’s time to start. Keywords are an essential ingredient in search engine optimization (SEO). They help search engines find and categorize websites so people can easily find them when they type in relevant terms like “cheese knives.”

Keyword research helps you understand how people search for information related to your business and products. As a result, it gives you insight into what’s important to customers and provides ideas on how they might interact with your company or brand online.

What are the 3 key factors for a keyword?

We’ll break it down as follows:

  • Keyword Specificity
  • Relevance to your business
  • Relevance to your target audience

How do I understand competition?

Understanding competition is one of the most important things to know when deciding a keyword. Competition is an indicator of how hard it will be to rank for that keyword. The more advertisers bid on a phrase, the harder it’ll be for you to rank.

One way to determine this is by looking at the number of advertisers and their bid amounts—both factors can be found in your Keyword Planner report and should give you an idea of how competitive something might be.

What is a keyword example?

Keywords are the words that people type into search engines to find what they’re looking for. They can be a single word or phrase, but ideally, you’ll use phrases consisting of several words (think: “pizza near me”).

Keywords are important because they help you rank higher in search results. If people can’t find your website, then why would they visit it? By targeting certain keywords and phrases, you can attract more traffic than if you were using broad terms like “pizza.”

You want to make sure that your target keywords are specific to your business and products or services rather than generic terms that any company can use offering similar products/services (e.g., “pizza” instead of “cheese pizza”).

How do I understand competition?

It’s important to understand the competition for a keyword or phrase. The competition is simply the number of advertisers bidding on a specific keyword, and it can indicate how hard it will be to rank for that keyword.

The more competitors there are for a particular keyword, the more difficult it will be for you to rank in search results. Conversely, if you have less competition for your desired keywords/phrases, your chances of ranking higher are much better.

What about long-tail keywords?

Long-tail keywords are more specific, so they’re usually less competitive and easier to rank for. But that doesn’t mean you should immediately jump on the long-tail bandwagon. Instead, it might be better to focus on short-tail keywords first (and then reevaluate).

Long tail keywords are great for targeting specific audiences and helping your site rank for search terms people use—but Google also thinks of these words as less relevant than other types of searches, so they’ll be harder to rank for in organic search results.

What is a good keyword strategy?

A good keyword strategy aligns with your company’s goals, strengths, and weaknesses. You want to use keywords relevant to the products or services you offer so that people searching for those terms will see your product as an option. You also want to use relevant keywords to your business so that when someone searches for a term like “hair salon” and finds other businesses nearby, you’re still in contention for the top spot on their list of results.

If you need a clear idea of what kind of keywords might be helpful, take some time out from working at the office (or home office) and visit a few local businesses that serve similar customers as yours does now. Look closely at their marketing materials—especially their websites—and pay attention to how they use language when describing themselves or explaining why someone should choose them over another provider.

How do you write a keyphrase?

The first step to writing a key phrase is to think about your product or service. Then, think about how you describe it when talking with friends and family. What words do you use? These words are important because they help customers understand what makes your business unique, which sets it apart from the competition and gives them something specific to search for.

Another way to come up with key phrases is by looking at other websites that offer similar products, services, or information. Look at their descriptions of themselves on their home pages and see if there’s anything they’ve done well that could help make your site better. For example: “The best way” can be used as a keyphrase because it tells people exactly what this website offers (i.e., The Best Way To Do Something).

Use your keywords to harness the power of search engines.

  • Use keywords to harness the power of search engines.

Search engines use keywords to determine the relevance of your content, so you must use them in a way that helps you rank higher when someone searches for those words. When working on your SEO strategy, list words and phrases people use to search for products like yours. For instance, if you are looking for video games to play this year, you might want to use “games” and “new releases” as some of your main keywords. Make sure these often appear in the title and description (like here), as well as throughout the body of your article (e.g., “Games have been coming out left and right this year…”).


In conclusion, keywords are enormously helpful in increasing the visibility of a website or page. And keyword research is the first step toward finding the right ones. However, there is no one-size-fits-all formula for choosing keywords because your site might differ in many ways. So it’s best to focus on how your audience uses search engines—and how they expect results from those searches—when choosing your own set of keywords or keyword phrases.

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