Use Market Boost to Focus on Client Benefits

Use Market Boost to Focus on Client Benefits

Why did you get into real estate? To help Buyers find their dream homes? To help Sellers prepare their house for sale, then get top-dollar for that sale? Perhaps you are more focused on a niche like vacation homes or luxury homes. Maybe you are an expert in foreclosures and short sales and know how to help those clients in a tough situation. Or maybe you have a military background and became a Military Relocation Specialist so that you could serve active-duty military, veterans, and their families.

Whatever your reason, much of building your business has come down to finding out how you can serve clients. Though many people don’t realize it, real estate agents and brokers are in a helping profession and have many opportunities to make a big difference in the lives of their clients. In fact, if you’ve been in the business long enough, you may have had the opportunity to help the same clients through a number of life transitions, from buying their first home to buying a larger home while they raised their family and maybe even selling and moving upon retirement. And in all of those changes you, their reliable Realtor, were the constant, ensuring that at each stage of life their most expensive asset, their home, was well taken care of.

So when you are creating a web presence, you want it to reflect the care you bring to the client relationship. There’s no point in just putting words on a page. That won’t help your business and it definitely won’t help your clients. In your communication with them, let your potential clients know that you are interested in helping them win. Then use Market Boost by Agent Elite to keep that promise.

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Market Boost to Focus on Client Benefits, how it works?

  • On the first of each month, your potential clients will receive a full market report with data from the previous 30 days. This ensures that they see you as a local expert who is constantly in tune with the movements in the market they are interested in.
  • Every Thursday, potential clients will receive an update with all the Open Houses scheduled for that weekend in their chosen real estate market. This allows them the flexibility to browse in real life, helping them to narrow their search to the right neighborhood, price point, and style for them. This will also help you more accurately gauge the listings you provide for them to view privately with you.
  • As often as they hit the market, your potential clients will receive the listings that match their search criteria. Especially if they are in a competitive market or a hot time of year, they can rest easy knowing that they are among the first ones seeing the latest listings in their chosen neighborhood. This lets them know that they are top of mind with you, which results in more word of mouth and referrals for you!

Market Boost by Agent Elite isn’t a drip campaign. It’s a way to let your current and potential clients know that you truly care about what they care about. It’s a way to ensure that what benefits them is always what you communicate. Most of all, it ensures that when they think of you, clients think of a trusted friend and advisor and not a salesman. That’s good for them and for you. Contact us today.

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