Do you want to know how to market your real estate business on LinkedIn? LinkedIn is one of the most powerful social media platforms out there. It allows you to connect with your target audience, build relationships, and generate leads. As a real estate agent or broker, you can use LinkedIn to reach out to prospects, but remember that it’s not always easy. Making sure your profile is optimized is just the first step. If you’re looking for tips on how to take your lead generation efforts on LinkedIn to the next level, this article will show you exactly how!
Create a profile that immediately establishes credibility
- First, create a profile that immediately establishes credibility. This means using a professional headshot and having a professional profile summary, headline, and link to your website. (You might also consider adding links to your email address and phone number.)
- Second, write engaging content within this framework. It’s your job to get people curious enough about you that they want to learn more by visiting your site or clicking on the links in your profile.
- Third, use LinkedIn’s search functionality to find people you want to connect with. Optimally, include keywords throughout your text but don’t overdo it; the goal is still to sound like yourself!
Make sure your profile is optimized
Make sure potential clients can find you by including a profile photo, a link to your website, and some basic details about who you are, such as location and education, on your LinkedIn profile.
You should also include all of the following:
- Your skills and expertise
- Your interests and hobbies (both professional and personal)
- References for past experiences or projects that demonstrate how awesome you are!
Identify your target audience
The first step in building your LinkedIn profile is identifying your target audience. This may sound difficult, but it doesn’t have to be! To start, think about who you’re trying to reach:
- Who are they?
- What are their interests?
- What are their pain points?
- Who else do they know (and how can you connect with them)?
Segment your audience
Now that you have a list of keywords, it’s time to segment them. Again, you can do this by location, interest, and industry.
For example, if your business is in Boston and you only want leads in Massachusetts, then filter the keyword list, so it only shows keywords relevant to your target market.
LinkedIn Audience Insights allows users to look at what their audience is interested in and where they live based on the location they choose when signing up for LinkedIn or through their profile. This tool will help you narrow down which keywords are relevant to your business’s marketing efforts, as well as help identify who should receive information about what services/products you offer via email blasts (more on this later).
LinkedIn Groups are another great resource for finding people who match specific criteria (e.g., “real estate agents” or “home buyers”). Create a group around any topic related to your professional niche (e.g., real estate agents) and use this platform as an opportunity to connect with other professionals who may eventually become clients!
Use LinkedIn groups to find prospective clients
- You can find prospective clients on LinkedIn groups. If you’re not using the group’s feature, you should be! Groups are a great place to connect with other professionals and share content. They’re also an excellent resource for finding new prospects who might be interested in your services.
- If a group member has shared relevant content, then this person is likely someone who would benefit from your expertise—and may even become a customer!
Find community managers to help you identify prospects
You can also find community managers to help you identify prospects. Community managers are experienced in LinkedIn and have access to the most up-to-date data on who is using LinkedIn for what purpose. They can help you connect with your ideal buyer and build relationships before they even know you exist.
If a community manager doesn’t know how to use technology, how do I make sure they’re a good fit?
Good question! To ensure that they have an understanding of the latest trends and best practices when it comes to digital marketing, we ask our candidates these questions:
- What are some emerging trends in digital marketing right now? – This helps us gauge their knowledge base and see if they’re open-minded enough to keep up with the constantly changing landscape. * How would you research keywords related to my business/industry? – This gives us insight into their process when researching topics or content ideas.* Can you provide examples of websites that are doing social media well (in terms of engaging customers) and ones that are not engaging customers well (and why)? – Social media can be complicated, so we want someone detail-oriented when analyzing other brands’ successes (or failures), which makes them eager to learn from other experts so that they can apply it themselves.
Post regularly on LinkedIn Pulse
If you’re unfamiliar with LinkedIn Pulse, it’s a blog platform allowing users to publish content directly from their LinkedIn account. It’s similar to Medium in that it’s used for publishing creative and informative posts. Still, it differs in that only professional users are allowed to publish on it (whereas anyone can post on Medium). This means that you’ll need a profile with at least 50 connections before you can start writing articles for Pulse. We recommend using this as your primary vehicle for generating real estate leads because it requires such a large following before being approved for use–this means people are more likely to trust the information given in your posts and follow back!
To keep readers engaged, we suggest posting regularly. Posting once weekly is ideal since most websites see their highest traffic levels during the first few weeks after publishing something new (this is called “front page syndrome”). When you create an email list and write highly-targeted content for it, you’ll want to include a headline that immediately draws readers in and valuable information about how they can benefit from reading further.
Use LinkedIn Premium features to your advantage
LinkedIn Premium allows you to send messages to more people and use LinkedIn’s InMail feature, which is like a LinkedIn message but is sent directly to the inbox of anyone you want to contact. This can be an extremely powerful tool for real estate professionals who want to reach out and connect with potential leads.
In addition, LinkedIn Premium members get access to the following:
- LinkedIn Messages — Send private messages via email or text message (if you have their number)
- Sales Navigator — Connect with sales leads in your territory across all devices with help from Sales Navigator
Let LinkedIn connect you automatically with your email contacts
The easiest way to generate real estate leads on LinkedIn is by having your profile appear in the newsfeeds of your existing contacts. You must allow LinkedIn to connect with their email contacts to do this. If you go through the steps of connecting your email account and telling it which contacts you want synced, then every time someone adds a new contact to their profile (such as when they add their name), that person will be automatically added to yours as well.
There are two ways this can happen: They allow LinkedIn access themselves, or they don’t notice because it happens automatically behind the scenes when they first log on. If this doesn’t sound like something you want, there’s no reason not to opt-out so long as you remember where all your contact information lives!
Join Local LinkedIn Real Estate & Professional Groups
LinkedIn Groups are a great way to find leads and network with like-minded professionals. You can search for local groups on LinkedIn and join them so you can stay updated on relevant news and events. If you’re looking for more leads locally, join the local real estate groups in your area with the highest number of members. This will give you access to property owners thinking about selling their homes or business soon!
Include a Public Profile Badge on your website and email signature
First, add a public profile badge to your website and email signature. A few simple steps below will get you there.
- Step 1: Copy the code below, then paste it into a text editor on your computer (like Notepad or TextEdit).
- Step 2: Replace “YOUR_USERNAME” with your LinkedIn username:
Use LinkedIn Paid Advertising
LinkedIn advertising is the best way to reach your target audience. It’s a highly targeted, cost-effective way to reach your audience. LinkedIn allows you to target your ads based on job title, industry, company size, and location.
Using LinkedIn paid advertising allows you to create ads that fit the needs of your target audience specifically and allow them to see the value in what you offer before they even click on it.
Use Message Automation Services
Message automation services are a great way to build relationships with prospects, get more responses, and generate more leads.
- Message Automation Services help you send LinkedIn messages to your prospects. These services can also help you get more responses from the prospects you’ve contacted.
- Message Automation Services help you get a higher response rate from your prospecting efforts on LinkedIn (and other social media sites).
Bottom Line
We hope this article has shown you how easy it is to take advantage of the power of LinkedIn. A few simple steps can help you generate leads for your real estate business and find new clients ready to work with you. So now, go out there and start connecting!
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